Looka

In construction, first impressions matter.

Before your first call.

Before the job walk.

Even before they open your bid file—clients are judging you.

And what they see first is your brand.

Not your references. Not your schedule. Not even your cost.

✅ Your logo

✅ Your font

✅ Your email signature

✅ Your business card

✅ Your website layout

If these look generic, outdated, or low-effort, many clients won’t take the next step.

But if your branding is sharp, professional, and consistent—you gain trust immediately.

That’s where Looka comes in.

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WHAT IS LOOKA?

Looka is a brand design platform powered by AI.

It helps you:

• Generate a professional logo in minutes
• Customize your color palette and font
• Download a complete brand kit
• Create business cards, social assets, and even a website

You don’t need a designer.

You don’t need Photoshop.

You don’t need weeks of feedback loops.

It’s designed for professionals who want a polished brand—fast, affordable, and easy.

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WHY LOOKA IS USEFUL FOR CONSTRUCTION PROFESSIONALS

Whether you’re a solo engineer, a growing subcontractor, or a 10-person GC, your brand is part of your reputation.

Looka helps you create something that:

• Shows you’re serious
• Looks modern
• Builds trust at a glance
• Works across all platforms and documents

Here’s how it helps specifically:

🎨 DESIGN YOUR BRAND FAST

In construction, you’re busy managing schedules, budgets, and crews.

You don’t have time to wait three weeks for a designer to revise your logo.

With Looka, you:

• Enter your company name and industry
• Choose the style you want (modern, bold, minimal, etc.)
• Select color and symbol preferences
• Instantly see dozens of logo options
• Finalize and download your entire kit

It takes under an hour to go from blank screen to fully branded company.

💼 LOOK PROFESSIONAL IN BIDS

Clients reviewing your proposal want confidence.

• Is this contractor established?
• Are they organized?
• Do they care about detail?

A clean, professional brand answers yes before they even read a word.

With Looka, you can:

• Add a polished logo to your cover letter and RFI documents
• Create branded headers for your scope breakdown
• Use consistent fonts and colors across your submission package
• Design proposal covers that stand out from plain PDFs

This is especially useful when you’re up against large firms with internal graphics teams.

🧰 USE ACROSS ALL PLATFORMS

Looka gives you a full Brand Kit, including:

• Logo in multiple formats (PNG, SVG, PDF)
• Color hex codes and typography suggestions
• Business card designs
• Email signature templates
• Social media graphics
• Branded invoice or letterhead templates

You can apply this kit to:

• LinkedIn banners
• Company shirts
• Hard hat stickers
• Truck decals
• Website headers
• PowerPoint decks
• Signage for jobsite fencing

Everything matches. Everything feels professional.

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HOW CONSTRUCTION TEAMS USE LOOKA

🔹 General Contractors

• Rebrand to reflect a new growth stage
• Create consistent branding for tender packages
• Stand out in local markets with a recognizable visual style

🔹 Consultants

• Build personal branding for LinkedIn and proposals
• Design business cards for conferences or site visits
• Present themselves as trusted experts, not freelancers

🔹 Subcontractors & Trades

• Add logo to invoices, work orders, and pickup trucks
• Generate branded T-shirts or safety vests
• Print signage for project sites and storefronts

🔹 Engineering Firms

• Launch new divisions under a cohesive brand
• Apply brand identity to templates, slide decks, and case studies
• Strengthen client trust in technical submissions

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USE CASE EXAMPLE: A ROOFING COMPANY THAT STARTED WINNING MORE JOBS

A small residential roofing business was getting passed over for higher-priced competitors.

Why?

Their logo looked outdated.

Their quotes were just plain PDFs.

Their website was clunky and inconsistent.

They used Looka to:

• Create a modern, clean logo
• Choose a strong red/black/white color scheme
• Design branded quote templates
• Print business cards for field staff
• Launch a one-page website using the Looka web builder

Within 2 weeks:

✅ They landed 2 new residential jobs

✅ Their quotes got compliments

✅ Their Instagram presence looked 10x better

✅ Their confidence in pitching clients improved

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STORY: HOW AN ENGINEERING CONSULTANT BUILT A PERSONAL BRAND IN ONE AFTERNOON

An independent structural engineer wanted to break into consulting.

She had years of experience—but her branding looked like a student’s resume.

Using Looka, she:

• Chose a minimalist tech-inspired logo
• Applied a cool gray + royal blue color scheme
• Downloaded all assets in high resolution
• Updated her LinkedIn, email signature, and invoice header
• Added her new brand to proposal templates and PDFs

In the next two weeks:

• She was invited to submit on a $200K commercial project
• Her profile views increased
• Her credibility during initial discovery calls improved

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FAQ – WHAT CONSTRUCTION PROS ASK ABOUT LOOKA

Do I need to install any software?

No. Looka works entirely in your browser. No downloads or special tools required.

Can I change my logo later?

Yes. You can edit colors, fonts, icons, and layouts anytime—even after you download.

Does it give me a vector (print) file?

Yes. You’ll get PNG, JPG, PDF, and SVG formats. Perfect for printing signs, shirts, or trucks.

Can I create a business card with it?

Yes. Looka includes customizable business card designs that you can download and send to a local printer or use with an online printing service.

What does the Brand Kit include?

• Logo files
• Fonts
• Color palette
• Business card template
• Email signature
• Social media kit
• Website builder (optional)

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WHO SHOULD USE LOOKA IN CONSTRUCTION?

✅ General contractors with no in-house design

✅ Engineering consultants launching solo practices

✅ Subcontractors who want to stand out

✅ New firms who need fast branding for proposals

✅ Professionals bidding on public tenders

✅ Anyone attending events, expos, or networking

Your brand is often your first handshake.

With Looka, that handshake becomes firm and professional—even if you built it in 30 minutes.

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WHY YOUR BRAND MATTERS—EVEN IN CONSTRUCTION

Some people say:

“We don’t need fancy branding. Our work speaks for itself.”

But the truth is:

🚧 Clients expect professionalism

📩 Your proposals compete with polished firms

💼 Your email signature reflects your attention to detail

🛠️ Your site signage is your advertising

🔗 Your LinkedIn profile gets scanned before you’re even called

A good brand isn’t about looking flashy.

It’s about showing consistency, reliability, and capability—visually.

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GET STARTED WITH LOOKA

👉 Want to design a logo, brand kit, and professional presence without a designer?

It’s fast, easy, and made for professionals who build things for a living.

You already know how to manage complexity.

Looka helps you simplify your brand—and impress before you ever speak.