Adriel

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Most construction firms are great at building — but struggle with marketing.

Running ads, managing Google campaigns, handling social media spend, and tracking lead quality all feel like a maze. Even if you hire an agency, you often get reports you barely understand and dashboards that don’t tell you what’s actually working.

So the marketing budget becomes a black hole. You keep spending. But where is it going? Which platform brings in actual project leads? Which age group clicks more? What’s your real ROI?

That’s exactly the mess Adriel cleans up.

Adriel is an all-in-one marketing intelligence platform that centralizes all your ad data, performance insights, and KPIs into one clean, actionable dashboard — no spreadsheets, no guesswork. For construction professionals trying to grow visibility, attract more bids, or scale a subcontracting business, it’s the clarity you’ve been waiting for.

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WHAT IS ADRIEL?

Adriel is a centralized marketing analytics platform that helps you bring all your ad data — from Facebook, Google, YouTube, LinkedIn, and more — into one unified dashboard. It gives you real-time visibility into campaign performance, ad spend, audience engagement, and return on investment.

Unlike generic ad dashboards or agency PDFs, Adriel:

• Combines data from multiple platforms into one view
• Gives actionable alerts (like high CPCs or ROAS drops)
• Uses AI to recommend optimizations
• Allows you to set goals and track them automatically
• Helps non-marketers actually understand marketing performance

For construction firms trying to track how marketing affects leads, calls, or bid requests, Adriel makes it all visible — and actionable.

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WHY IT’S USEFUL FOR CONSTRUCTION PROFESSIONALS

Construction may not seem like a digital-first industry, but in 2025, your next client likely finds you online. And that means your online ads, directory listings, and social campaigns need to work — not just run.

Here’s how Adriel helps you take control of marketing, even if you’re not a marketer:

1. Tracks All Campaigns in One Place

No more logging into 5 ad accounts. Adriel centralizes Facebook, Google Ads, Instagram, LinkedIn, and more in one clean view — so you can compare and assess.

2. Identifies Waste and High-Performing Ads

Adriel’s insights show where your ad dollars are going to waste — and where they’re working. It flags low-ROI channels so you can pause them before wasting more budget.

3. Simplifies Decision-Making

Instead of confusing charts, Adriel offers plain-English insights: “Cost per lead increased this week on Facebook. Consider adjusting targeting.” Simple.

4. Helps You Justify Your Spend

Need to explain marketing ROI to a partner or co-owner? Adriel gives clean reports and charts that back up your decisions — with real data.

5. Works Even Without a Full Marketing Team

If you’re running ads yourself or managing a freelancer, Adriel gives you the clarity and control to lead with confidence.

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ADRIEL + CONSTRUCTION WORKFLOW INTEGRATION

Here’s how Adriel fits into a real-world construction business:

🧾 Before launching an ad campaign

You define your goal (e.g., 50 quote requests this month). Adriel sets up performance tracking across platforms — Facebook, Google, Instagram — from day one.

📊 During active campaigns

Adriel sends alerts if a campaign is overspending, underperforming, or reaching the wrong audience. You get real-time advice, not after-the-fact reports.

📈 At month-end reviews

Instead of calling your agency or cobbling together a spreadsheet, you open Adriel and see exactly where the leads came from, how much they cost, and how they converted.

💬 For team and partner updates

Use Adriel’s clean reports to update your partners, investors, or department leads. Everyone stays aligned on spend vs. results.

🧱 When expanding to new services or markets

Launching a new location or offering? Adriel lets you test different messages or platforms and see results immediately — before wasting weeks of budget.

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POWER WORKFLOWS FOR CONSTRUCTION AND TRADE TEAMS

Adriel gives you the tools to run smarter campaigns — without needing a marketing degree:

📊 Real-Time Cross-Platform Dashboard

• See spend, leads, impressions, and clicks across Google, Meta, LinkedIn, and more
• Filter by audience age, region, or channel
• Eliminate guesswork and see what’s really working

📉 Smart Alerts & Anomaly Detection

• Get notified when ad performance spikes or drops
• Catch issues before they burn your budget
• Pause or adjust campaigns in seconds

📈 AI Optimization Recommendations

• Get plain-English tips like “This age group converts better”
• Let AI highlight underperforming ad sets
• Stop wasting budget on low-ROI campaigns

🛠 Custom Goal Tracking

• Set specific KPIs (like cost per lead or booking rate)
• Track progress automatically
• Tie marketing directly to business outcomes

📤 Client-Ready Reports

• Share with clients, co-owners, or leadership
• Customize with your logo and colors
• Make your firm look pro — even with a small team

📂 Marketing Data Unification

• Combine data from 600+ sources
• Connect CRM tools like HubSpot or Salesforce
• Sync all marketing with your actual customer pipeline

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STORY: A TYPICAL DAY USING ADRIEL IN CONSTRUCTION

You’re a co-owner at a construction design-build firm. You’ve been running ads on Google and Facebook, hoping to attract more mid-sized commercial projects.

At 9:00 AM, you open Adriel. It flags that your Facebook ads are getting high engagement — but your cost per lead has doubled in the last 3 days. That’s a red flag.

You pause the underperforming campaign with one click.

By noon, your marketing assistant asks how to justify last month’s spend. You generate a report in Adriel showing that 72% of qualified leads came from Google Ads, not Facebook — even though budget was split evenly. You reallocate.

By 4:00 PM, you set a new goal inside Adriel: reduce cost-per-lead by 15% this month. The dashboard will now track this target and alert you if you drift off track.

The result? You’ve saved time, saved budget, and taken action — all in one day, all without an analyst.

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FAQ – WHAT CONSTRUCTION MANAGERS ASK MOST

Q: Is this only for companies with full-time marketing staff?

A: Not at all. Adriel is designed for small teams or owner-operators who want clarity and control without needing a dedicated marketer.

Q: Can it help me see where my leads actually come from?

A: Yes. Adriel shows exactly which campaigns, channels, and audiences bring in leads — with data you can act on.

Q: I work with an agency. Can I still use Adriel?

A: Definitely. Many firms use Adriel to hold their agencies accountable or to get a second opinion on performance.

Q: Does it integrate with my tools?

A: Yes. Adriel supports 600+ integrations including Google Ads, Facebook, LinkedIn, CRMs, analytics platforms, and more.

Q: How is this different from Google Analytics?

A: Google Analytics shows website data. Adriel shows full marketing performance — spend, ROI, campaign comparisons — across all platforms.

Q: Can I try it without a contract?

A: Yes. You can request a demo or get started risk-free through the official Adriel site.

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WHY ADRIEL MATTERS RIGHT NOW

In today’s construction market, clients Google you before they call you. And if you want more of those calls, you need digital campaigns that actually work.

But throwing money at ads without knowing the ROI is reckless. Worse, relying on incomplete reports or siloed dashboards leads to blind decisions.

Adriel puts an end to that.

It brings all your marketing performance into one clear view — so you can stop guessing, start optimizing, and grow smarter. Whether you’re running your first ad or scaling a multi-region campaign, Adriel gives you control.

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WHO SHOULD CONSIDER USING ADRIEL?

• Construction Firm Owners trying to grow their digital footprint
• Marketing Leads who want real insights, not more dashboards
• Project Managers managing regional campaigns or bids
• Subcontractors or Specialty Firms looking to attract niche clients
• Freelancers or Agencies working with construction clients
• Franchise or Multi-Location Operators needing cross-market clarity

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GET STARTED WITH ADRIEL TODAY

You don’t need to become a marketing expert to get better results — you just need better visibility.