Brand24

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STAY AHEAD OF PUBLIC RISK: HOW BRAND24 GIVES CONSTRUCTION FIRMS A COMPETITIVE EDGE

You don’t control the conversation anymore.

The internet does.

Mentions, complaints, praise, or rumors — they spread before you even get the chance to respond.

And in construction, a single headline or misquote can cost you millions.

That’s why forward-thinking construction companies now use Brand24 — a real-time web monitoring tool that helps you stay alert, track online mentions, and protect your firm’s visibility across news, social, and blogs.

Let’s break down how it works, and why it’s become a must-have tool for project leaders and construction marketers.

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WHAT IS BRAND24?

Brand24 is a social listening and brand monitoring platform.

It tracks any mention of your:

• Company name
• Competitors
• Key project sites
• Specific keywords
• Executives or team members

…across platforms like:

• News outlets
• Blogs
• Twitter (X), Reddit, LinkedIn
• YouTube, forums, podcasts
• Local press or online magazines

You get real-time alerts. You can respond quickly.

And you get data-driven insights on public perception.

No need to rely on a PR agency to do it for you.

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WHY BRAND24 IS USEFUL FOR CONSTRUCTION PROFESSIONALS

Construction firms aren’t traditionally active in marketing. But visibility and reputation are now vital — especially when:

• Competing for tenders
• Partnering with local municipalities
• Recruiting engineers or project managers
• Dealing with union issues or site incidents
• Announcing new contracts

With Brand24, you’re proactive, not reactive.

Here’s what it helps you do.

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🛡️ PROTECT YOUR BRAND IN REAL TIME

You’ll know immediately if your firm is:

• Mentioned in local news
• Discussed in industry blogs
• Criticized on Twitter or Reddit
• Complimented by a client
• Tagged in a lawsuit-related thread

Example triggers:

“Evren Construction delayed the Eglinton site again…”

“Who is building the new Pickering hospital expansion?”

“Best infrastructure contractors in Ontario”

Brand24 surfaces all of it.

You decide what to act on.

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🔍 MONITOR COMPETITORS AND MARKET BUZZ

Brand24 also lets you track your competitors’ mentions.

You can see:

• Who’s talking about them
• When they’re in the news
• What clients are saying
• Which posts go viral
• What negative press they receive

Use this to:

• Learn from their mistakes
• Copy what’s working
• Identify where they’re growing

It’s like having a reputation radar focused on your niche.

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📈 MEASURE PUBLIC RESPONSE TO YOUR PROJECTS

Launched a new partnership? Signed a city contract? Issued a press release?

Brand24 shows how people are reacting.

You get:

• Volume of mentions
• Sentiment analysis (positive, neutral, negative)
• Influencer sources
• Heat maps of activity

This is useful during:

• Public consultations
• Community engagement phases
• Government bidding rounds
• Crisis communication (e.g. project delays or safety concerns)

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REALISTIC USE CASE: HOW A CONSTRUCTION MARKETING TEAM USES BRAND24

Let’s walk through a real-world workflow — no exaggeration, no fake claims:

A mid-sized construction firm just wrapped up a $40M civic center renovation.

The firm uses Brand24 to monitor the public response.

Here’s what happens:

• The tool detects 37 mentions in 2 weeks across news outlets, X posts, blog discussions, and LinkedIn.
• One architecture blog misquotes the project cost, saying it ran over budget.
• The firm responds via comment and email, offering the correct figure and link to the official report.
• Brand24 also shows that a competitor was praised for a new university bid nearby — sparking internal research into that region.
• The firm updates its messaging and releases a short statement to clarify scope, using insights from Brand24’s dashboard.

Without this tool, they would have:

• Missed the false information
• Looked unresponsive
• Let competitor attention grow unchecked

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FEATURES THAT MATTER IN CONSTRUCTION

While many tools focus on digital brands, Brand24 offers field-ready use cases for construction.

Feature	Why It’s Useful in Construction Projects
Real-time alerts	Catch issues early — before they snowball
Sentiment detection	Know if public opinion is shifting
Geo-tagging support	See where discussions are coming from (local vs. global)
Multi-language monitoring	Monitor mentions in English, French, or others (Canada-specific)
Slack/email integrations	Push alerts directly to your comms or ops team
PDF export reports	Share weekly digest with executives or clients
Influencer scoring	Find high-impact voices in your industry

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WHAT YOU CAN TRACK AS A PROJECT MANAGER OR CONSULTANT

Brand24 lets you track:

• Your company name
• Project codes like “Highway 407 West Extension”
• Industry terms like “modular school expansion”
• Executive names (useful during union negotiations or lawsuits)
• Competitor company names
• Strategic partners (architects, developers, etc.)

And because you can segment by country or platform, it’s scalable whether you operate in one province or across Canada.

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STRATEGIC ADVANTAGES FOR CONSTRUCTION FIRMS

Why are more firms using tools like Brand24 in 2025?

Because reputation directly affects:

• Tender shortlisting
• Partnership trust
• Hiring success
• PR crisis handling
• Investor relations

Brand24 isn’t just for the marketing department.

It’s for:

• COOs tracking public sentiment on delays
• Safety officers responding to online claims
• Project directors watching stakeholder chatter
• Communications teams refining their messaging

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BRAND24 VS OTHER TOOLS

Feature/Tool	Brand24	Google Alerts	Mention	Meltwater
Construction relevance	✅ High	❌ Low	✅ Moderate	✅ High
Real-time alerts	✅ Yes	❌ Delayed	✅ Yes	✅ Yes
Sentiment analysis	✅ Yes	❌ No	✅ Yes	✅ Yes
Pricing	💲 Affordable	Free	💲 Mid	💸 Enterprise
Reporting	✅ Rich	❌ Basic	✅ Moderate	✅ Extensive
Keyword tracking	✅ Customizable	Limited	✅ Good	✅ Excellent

Brand24 hits the sweet spot for mid-sized construction firms:

Powerful. Affordable. Practical.

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WHAT MAKES BRAND24 A LOW-RISK, HIGH-VALUE TOOL?

✅ You can try it free

✅ Doesn’t require IT setup

✅ No training needed — intuitive UI

✅ Works even if you don’t use social media yourself

✅ Integrates with tools your team already uses (Slack, Teams, email)

It runs in the background, but its insights help you stay in front of issues.

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EXAMPLES OF MENTIONS THAT MATTER

Here are some real example types you’ll catch with Brand24:

• “@TorontoCity just approved another school construction budget. Any bets on which firm gets it? #constructionbids”
• “Avoid working with [your firm] — they ghosted us during HVAC certification.”
• “Who’s responsible for the new solar panel install on the 401? Looks great.”
• “[Competitor] just signed an MOU with the city. Wonder if [your firm] will respond.”

You don’t need to live on Twitter. Brand24 filters all this into actionable alerts.

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HOW TO GET STARTED

1. Sign up at Brand24 using your email
2. Create a project — enter your company name, competitors, and keywords
3. Set alert preferences (daily digest, real-time Slack, email)
4. Share dashboard access with marketing, leadership, or site supervisors
5. Start responding to what matters — ignore what doesn’t

It’s that simple.

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FINAL THOUGHT: IN CONSTRUCTION, YOUR NAME IS YOUR BIGGEST ASSET

You work hard for decades to build a trustworthy name.

Don’t let it get dragged online without your knowledge.

Brand24 gives construction professionals the power to monitor, measure, and master their digital presence.

Whether you’re a:

• Civil engineering firm
• PM consultant
• Design-build contractor
• Specialist subcontractor

…Brand24 helps you stay one step ahead.

Your competitors won’t wait to be talked about.

Neither should you.

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